Dear Business Owner....

DearBusiness Owner,

I get it.

You built your company.

You know its value.

You’ve negotiated countless deals before. So when it’s time to sell, it feels natural to think you can handle it yourself; no intermediary, no fees, no outsiders. I used to think the same. And I made that mistake.

Years ago, I went through a sale process on my own. I was emotionally attached, and convinced I could negotiate better by handling it myself. The reality? My judgment was clouded. I lacked the perspective, the network, the process and the deal I closed in retrospect was not bad but it was not the best. That’s why today, I’m biased in favour of using an M&A advisor. Not just because I'm a partner in one but because I’ve lived through the alternative and made mistakes.

When it’s your business, emotions, fatigue, and urgency can distort your decisions.You’re likely to focus on the buyer you already know, instead of exploring the wider market. You might compromise early just to get it done. You may underestimate the complexity of legal, tax, and people dynamics.

An experienced M&A team like ours brings:

§ A wider pool of buyers and investors

§ Sharper negotiations and deal structuring

§ Confidentiality, efficiency, and process management

§ An unemotional, strategic lens

§ And support for what comes during and after the deal closes

Yes, we charge a sell-side success fee. But the right process and better outcome more than pay for it, often several times over.

If you’re considering selling your business, do it right the first time. Talk to someone who’s been on both sides.

You owe it to yourself, your family, your team, and the legacy you’ve built.

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